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Author
Gobe, Marc.
Title
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
Imprint
New York : Allworth Press, c2009.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 G535e 2009
---
Available
Edition
Updated and rev. ed.
Description
xxxiv, 325 p. : ill. ; 23 cm.
Bibliography
Includes bibliographical references and index.
Subject
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
ISBN
9781581156720
1581156723
Standard No.
CDX 10173629
AU@ 000044695123
QBX a 09037541
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