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Print Material

Title The Bunk of modern advertising ; a symposium.

Imprint Girard, Kan. : Haldeman-Julius Publications, c1928.

Copies

Location Call No. OPAC Message Status
 Axe Haldeman-Julius Collection Blue Books  LBB 863b Bu    ---  Lib Use Only
 Axe Haldeman-Julius Collection Blue Books  LBB 863b Bu c.2  ---  Lib Use Only
 Axe Haldeman-Julius Collection Blue Books  LBB 863b Bu c.3  ---  Lib Use Only
 Axe Haldeman-Julius Collection Blue Books  LBB 863b Bu c.4  ---  Lib Use Only
Description 64 p. ; 13 cm.
Series Little blue book; no. 863
Note Published 14 March 1928; copies deposited at Library of Congress 26 March 1928; copyright renewed 25 April 1955.
Contents Sellers of white space / Howard Blatteis -- The high hat in advertising / C.W. Morton, Jr. -- The bunk in modern advertising / Edward J. Golden -- "Clean advertising" / C.W. Morton, Jr. -- Pelton's success bunk / E.C. Stewart -- The technique of raising money / Edward ALlen Cleaton -- The famemakers / David Warren Ryder.
Subject Advertising
Added Author Blatteis, Howard.
Morton, Charles W., 1899-1967.
Golden, Edward J.
Stewart, E. C.
Cleaton, Edward Allen.
Ryder, David Warren, 1892-1975.

 
    
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