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Title |
Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. |
|
Imprint |
Bingley, U.K. : Emerald, 2012. |
|
Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Edition |
1st ed. |
Description |
xl, 377 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Contents |
pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Tourism -- Marketing.
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Genre/Form |
Electronic books.
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Added Author |
Tsiotsou, Rodoula H.
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|
Goldsmith, Ronald E.
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|
ProQuest (Firm)
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ISBN |
9781780520704 |
|
9781780520711 (electronic bk.) |
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