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| Title |
Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. |
|
| Imprint |
Bingley, U.K. : Emerald, 2012. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
1st ed. |
| Description |
xl, 377 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Tourism -- Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Tsiotsou, Rodoula H.
|
|
Goldsmith, Ronald E.
|
|
ProQuest (Firm)
|
| ISBN |
9781780520704 |
|
9781780520711 (electronic bk.) |
|
