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Author Goodman, Andrew (Andrew E.)

Title Winning results with Google AdWords / Andrew Goodman.

Imprint New York : McGraw-Hill, c2009.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.144 G621w 2009    ---  Available
Edition 2nd ed.
Description xxiv, 376 p. : ill. ; 24 cm.
Contents How big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what's changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future.
Bibliography Includes bibliographical references and index.
Subject Internet marketing.
ISBN 9780071496568 (alk. paper)
0071496564 (alk. paper)
Standard No. AU@ 000043581054
QBX a 08044835
NZ1 12823646

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