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Author
Goodman, Linda, 1948-
Title
Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.
Imprint
Franklin Lakes, NJ : Career Press, c2009.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 G622w 2009
---
Available
Description
256 p. ; 21 cm.
Note
Includes index.
Subject
Consumer behavior.
Marketing -- Psychological aspects.
Added Author
Helin, Michelle.
ISBN
9781601630414
1601630417
Standard No.
AU@ 000043259052
Available items only
