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Author
Gorchels, Linda.
Title
The product manager's handbook : the complete product management resource / Linda Gorchels.
Imprint
Lincolnwood, Ill. : NTC Business Books, c2000.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 G65p
2000
---
Available
Edition
2nd ed.
Description
ix, 290 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 269-273) and index.
Subject
Product management.
New products -- Marketing.
ISBN
0658001353
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