Description |
x, 294 p. : ill. |
Bibliography |
Includes bibliographical references (p. 285-287) and index. |
Contents |
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Business forecasting.
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Strategic planning.
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Industrial management.
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Genre/Form |
Electronic books.
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Added Author |
ProQuest (Firm)
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ISBN |
9780814409121 (hbk.) |
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0814409121 (hbk.) |
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