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Author
Gordon, Ian H.
Title
Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H. Gordon.
Imprint
Hoboken, N.J. : Wiley, 2013.
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxi, 327 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Relationship marketing.
Customer relations -- Management.
Social media -- Marketing.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9781118092217
9781118255902 (electronic bk.)
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