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Title |
Airport marketing [electronic resource] / Nigel Halpern and Anne Graham. |
|
Imprint |
New York : Routledge, 2013. |
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Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Description |
xvii, 225 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Airports -- Economic aspects.
|
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Airports -- Management.
|
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Aeronautics, Commercial -- Economic aspects.
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Genre/Form |
Electronic books.
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Added Author |
Graham, Anne, 1958-
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ProQuest (Firm)
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ISBN |
9780415529389 (hbk. : alk. paper) |
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9780415529396 (pbk. : alk. paper) |
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9780203117903 (electronic bk.) |
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