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Author
Gray, Rob, (Journalist), author.
Title
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own / Rob Gray.
Publication Info.
Bath : Crimson, 2014.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 G794g 2014
---
Available
Description
vi, 232 pages ; 22 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note
Includes index.
Subject
Branding (Marketing) -- Case studies.
Brand name products -- Case studies.
Electronic commerce -- Case studies.
Social media.
Marketing.
Advertising.
Advertising. (OCoLC)fst00797511
Brand name products. (OCoLC)fst00837883
Branding (Marketing) (OCoLC)fst01743755
Electronic commerce. (OCoLC)fst00906906
Marketing. (OCoLC)fst01010167
Social media. (OCoLC)fst01741098
Genre/Form
Case studies. (OCoLC)fst01423765
ISBN
9781780592299 (pbk.)
1780592299 (pbk.)
9781780592305 (ePub ebook)
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