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Author
Bellenger, Danny N., 1946-
Title
Marketing research : a management information approach / Danny N. Bellenger and Barnett A. Greenberg.
Imprint
Homewood, Ill. : R. D. Irwin, 1978.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 B416m
---
Available
Description
xv, 601 p. : ill. ; 24 cm.
Bibliography
Includes bibliographies and indexes.
Subject
Marketing research.
Marketing research -- Management.
Added Author
Greenberg, Barnett.
ISBN
0256019908.
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