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Title
Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
Publication Info.
[Bradford, West Yorkshire] : Emerald, 2016.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (61 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Journal of consumer marketing, 0736-3761 ; volume 33, number 2, 2016
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
Subject
Consumer behavior.
Social media.
Marketing -- Social aspects.
Big data.
Genre/Form
Electronic books.
Added Author
Roggeveen, Anne L., editor.
Grewal, Dhruv, editor.
ISBN
9781786352651
9781786352668 (electronic bk.)
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