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Author
Grikscheit, Gary M., 1940-
Title
Handbook of selling : psychological, managerial, and marketing bases / Gary M. Grikscheit, Harold C. Cash, W. J. E. Crissy.
Imprint
New York : Wiley, c1981.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.81 G878h
---
Available
Description
xxi, 671 p. : ill. ; 24 cm.
Series
Ronald series on marketing management
Note
"A Ronald Press publication."
Includes index.
Bibliography
Bibliography: p. 484-495.
Subject
Selling.
Added Author
Cash, Harold C.
Crissy, William Joseph Eliot.
ISBN
0471044822
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