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Title
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
Imprint
Thousand Oaks : Sage Publications, c2006.
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Status
Axe 2nd Floor Stacks
658.83 H191 2006
---
Missing
Description
xi, 705 p. : ill. ; 26 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing research.
Added Author
Grover, Rajiv, 1953-
Vriens, Marco.
ISBN
141290997X (cloth)
Standard No.
9781412909976
YDXCP 2377969
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