In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.
Contents
The end... -- Voices -- There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life -- The art of the tell. Ready... ; Set... ; Tell! ; The never-ending story -- The beginning....
