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Author
Gulas, Charles S., 1962-
Title
Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
Imprint
Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 240 p. : ill.
Bibliography
Includes bibliographical references (p. 207-224) and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Wit and humor in advertising.
Genre/Form
Electronic books.
Added Author
Weinberger, Marc G.
ProQuest (Firm)
ISBN
0765616130 (alk. paper)
9780765616135
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