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Author
Gupte, Rajiv, author.
Title
Brand wars : combat strategies for Indian brands / Rajiv Gupte, Anand Limaye.
Publication Info.
Thousand Oaks, California : SAGE Publishing, [2021]
©2021
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Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (293 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
Limaye, Anand, author.
Other Form:
Print version: Gupte, Rajiv. Brand wars : combat strategies for Indian brands. Thousand Oaks, California : SAGE Publishing, c2021 293 pages 9789354790669 (DLC) 2021944844
ISBN
9789354790669 (print)
9789354790744 (electronic bk.)
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