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Author
Gurski, Daniel, author.
Title
Customer experiences affect customer loyalty : an empirical investigation of the starbucks experience using structural equation modeling / Daniel Gurski.
Publication Info.
Hamburg, Germany : Anchor Academic Publishing, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (63 pages) : illustrations (some color), tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Compact
Compact.
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2014).
Subject
Bayesian statistical decision theory.
Structural equation modeling.
Genre/Form
Electronic books.
Other Form:
Print version: Gurski, Daniel. Customer experiences affect customer loyalty : an empirical investigation of the starbucks experience using structural equation modeling. Hamburg, Germany : Anchor Academic Publishing, c2014 ix, 54 pages Compact. 9783954891184
ISBN
9783954891184
9783954896189 (electronic bk.)
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