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Author
Hague, Paul N.
Title
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
Imprint
London ; Sterling, VA : Kogan Page, 2004.
Connect to
Connect to https://catdir.loc.gov/catdir/toc/ecip0414/2004002449.html
Copies
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 H123m 2004
---
Available
Description
xii, 244 p. : ill. ; 24 cm.
Series
Market research in practice series
Bibliography
Includes bibliographical references (p. 221-235) and index.
Contents
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
Subject
Marketing research.
Added Author
Hague, Nick, 1974-
Morgan, Carol-Ann, 1958-
ISBN
0749441801
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