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Author
Haimowitz, Ira J., author.
Title
Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
Publication Info.
London, [England] ; New York, New York : Routledge, 2016.
2011
Connect to
Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (202 pages) : illustrations, tables, graphs
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on online resource; title from PDF title page (EBC, viewed January 24, 2018).
Subject
Drugs -- Marketing.
Relationship marketing.
Pharmaceutical industry.
Genre/Form
Electronic books.
Other Form:
Print version: Haimowitz, Ira J. Healthcare relationship marketing : strategy, design and measurement. London, [England] ; New York, New York : Routledge, 2016, c2011 xxi, 237 pages 9780566092176
ISBN
9780566092176
9781317123187 (electronic bk.)
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