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Author
Halloran, Tim, 1969-
Title
Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
Publication Info.
San Francisco, California : Jossey-Bass, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (275 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Branding (Marketing)
Product management.
Customer relations.
Genre/Form
Electronic books.
Added Author
Morgan, Adrian.
Other Form:
Print version: Halloran, Tim. Romancing the brand : how brands create strong, intimate relationships with customers. San Francisco, California : Jossey-Bass, c2014 v, 262 pages 9781118611289 2013043201
ISBN
9781118611289
9781118828960 (electronic bk.)
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