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Title
Market research handbook [electronic resource].
Imprint
Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
5th ed. / edited by Mario van Hamersveld, Cees de Bont.
Description
xxvi, 627 p. : ill.
Note
Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Genre/Form
Electronic books.
Added Author
Hamersveld, Mario van.
Bont, Cees de, 1964-
ProQuest (Firm)
Added Title
ESOMAR handbook of market and opinion research.
ISBN
9780470517680 (cloth : alk. paper)
9780470517932
Available items only
