| Description |
xxvii, 247 p., [8] p. of plates : ill. |
| Series |
Yale agrarian studies series |
|
Yale agrarian studies.
|
| Bibliography |
Includes bibliographical references (p. [215]-232) and index. |
| Contents |
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Orange juice industry -- Florida -- History.
|
|
Orange juice -- Florida -- History.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780300124712 (hardcover : alk. paper) |
|
0300124716 (hardcover : alk. paper) |
|
