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Author
Smith, Kerry, 1963- author.
Title
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
Publication Info.
Hoboken, New Jersey : John Wiley & Sons, [2016]
2016
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (227 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Target marketing.
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
Hanover, Dan, 1973- author.
Other Form:
Print version: Smith, Kerry. Experiential marketing : secrets, strategies, and success stories from the world's greatest brands. Hoboken, New Jersey : John Wiley & Sons, [2016] 9781119176688
ISBN
9781119145875 (cloth)
9781119176688
9781119145882 (electronic bk.)
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