| Description |
viii, 277 p. ; 24 cm. |
| Bibliography |
Includes bibliographic references (p. 251-259) and index. |
| Contents |
Introduction : the rise of the connected generation -- Shine the spotlight : extreme personalization gives marketing a new face -- Raise my pulse : adventure takes its place as the new social currency -- Make loose connections : the new shape of "families" and social networks -- Give me brand candy : everyday objects get sharp, delicious, intuitive design -- Sift through the clutter : editors and filters gain new prominence -- Keep it underground : the rejection of push advertising and the rising influence of peer-to-peer networks -- Build it together : connected citizens explore their creative power and influence change -- Bring it to life : everyday activities are orchestrated to deliver a dramatic sense of theater -- Go inward : spiritual hunger and modern media find common ground -- Give back : redefining volunteerism and the meaning of contribution -- Conclusion : the new players you need to know. |
| Subject |
Young adult consumers.
|
|
Marketing.
|
|
Generation X -- Attitudes.
|
|
Generation Y -- Attitudes.
|
| Added Author |
Hanson, Cheri.
|
| ISBN |
0743277503 |
|
9780743277501 |
| Standard No. |
9780743277501 52500 |
|
YDXCP 2371768 |
|
NLGGC 301105952 |
|
NZ1 10987830 |
|
