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Author Mullin, Roddy.

Title Shoppernomics [electronic resource] : how to shorten and focus the shoppers' routes to purchase / Roddy Mullin and Colin Harper.

Imprint Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2014 (Norwood, Mass. : [generator])


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by:
Form Available also in a print ed.
Summary Based on research and case studies from the U.S. and U.K., the authors examine the paths taken by potential buyers. They describe the key drivers and barriers on the journey to purchase as well as identify the need to get key messages, key partn
Bibliography Includes bibliographical references.
Subject Communication in marketing.
Consumer behavior.
Consumers -- Research.
Sales promotion.
Genre/Form Electronic books.
Added Author Harper, Colin, 1948- Author.
Books24x7, Inc.
ISBN 9781472424853 (hardback : alk. paper)
9781472424860 (ebook)
9781472424877 (epub)

Available items only