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E-Book/E-Doc

Author

Title A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.

Imprint

Hoboken : Wiley, 2013.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	vi, 202 p. : ill. (chiefly col.)
Note	Includes index.
Contents	How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Organizational effectiveness.
	Multimedia systems -- Social aspects.
	Application software -- Testing.
Genre/Form	Electronic books.
Added Author	Koomen, Pete, 1982-
	Harshman, Cara.
	ProQuest (Firm)
ISBN	9781118536094 (cloth)
	9781118659175 (electronic bk.)