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Title
Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan.
Publication Info.
Bingley, England : Emerald Group Publishing Limited, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (589 pages) : illustrations (some color)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
Subject
Marketing -- Management.
Genre/Form
Electronic books.
Added Author
Andaleeb, Syed Saad, editor.
Hasan, Khalid, editor.
Other Form:
Print version: Strategic marketing management in Asia : case studies and lessons across industries. Bingley, England : Emerald Group Publishing Limited, c2017 xxxvi, 552 pages 9781786357465
ISBN
9781786357465
9781786357458 (e-book)
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