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Author Hastings, Gerard.

Title The marketing matrix [electronic resource] : how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

Imprint New York : Routledge, 2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xviii, 203 p. : ill.
Bibliography Includes bibliographical references and index.
Contents Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing -- Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780415678612 (hardback)
9780415678629 (pbk.)
9780203099551 (electronic bk.)

 
    
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