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Author Tull, Donald S.

Title Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

Imprint New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.83 T822m  1987    ---  Available
Edition 4th ed.
Description xvi, 845 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and indexes.
Subject Marketing research.
Marketing research -- Case studies.
Added Author Hawkins, Del I.
ISBN 002421910X
9780024219107
0029468108 (international ed.)
9780029468104 (international ed.)
Standard No. NLGGC 06678672X

 
    
Available items only