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Author Hayden, Craig, 1972-

Title The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.

Imprint Lanham, Md. : Lexington Books, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description vii, 300 p.
Series Lexington studies in political communication
Lexington studies in political communication.
Bibliography Includes bibliographical references and index.
Contents Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject International relations.
Diplomacy.
Communication in politics.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780739142585 (cloth : alk. paper)
9780739142592 (pbk.)
9780739142608 (electronic bk.)

 
    
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