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Print Material

Author

Hays, Constance L.

Title The real thing : truth and power at the Coca-Cola Company / Constance L. Hays.

Imprint

New York : Random House, c2004.

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Copies

Location	Call No.	OPAC Message	Status
Axe 3rd Floor Stacks	338.766362 H334r 2004	---	Available

Edition	1st ed.
Description	xiv, 398 p. ; 25 cm.
Bibliography	Includes bibliographical references and index.
Contents	The road to Rome -- Partnership -- Time to spare -- This little Cuban fellow -- New Coke -- Everything according to plan -- Something instantly recognizable -- Changing of the guard -- The imitator awakes -- Too busy to discriminate -- Cracks in the empire -- Whatever it takes -- Wonderful world -- Zeus works for Pepsi -- Headaches in Belgium -- A letter in the mail -- Obviously unhappy -- Enjoy -- The unscripted part -- Always Coca-Cola.
Subject	Coca-Cola Company -- History.
	Soft drink industry -- United States -- History.
ISBN	0375505628 (alk. paper)