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Author
Heath, Robert, 1947-
Title
Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
Imprint
Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xi, 248 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Advertising -- Psychological aspects.
Emotions.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9781119967620
9780470974889
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