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Title The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.

Imprint Westport, Conn. : Praeger, 2002.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xx, 258 p. : ill.
Series Praeger series in political communication
Praeger series in political communication.
Bibliography Includes bibliographical references (p. [221]-241) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Campaign management.
Marketing -- Political aspects.
Genre/Form Electronic books.
Added Author O'Shaughnessy, Nicholas J., 1954-
Henneberg, Stephan C. M.
ProQuest (Firm)
ISBN 0275975959 (alk. paper)

 
    
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