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Author
Hertzendorf, Mark N.
Title
A game theory model of celebrity endorsements [electronic resource] / Mark N. Hertzendorf.
Imprint
Washington, DC : Federal Trade Commission, Bureau of Economics, [1996]
Connect to
Connect to http://purl.access.gpo.gov/GPO/LPS72819
Copies
Location
Call No.
OPAC Message
Status
Axe Federal Documents Online
FT 1.37/2:211/996
---
Available
Edition
Rev. Feb. 1996.
Description
50 p. : digital, PDF file.
Series
[Working paper ; no. 211]
Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 211.
System Details
Mode of access: Internet from the FTC web site.
Note
Title from title screen (viewed on Aug. 10, 2006).
Subject
Endorsements in advertising -- Mathematical models.
Advertising -- Mathematical models.
Added Author
United States. Federal Trade Commission. Bureau of Economics.
Other Form:
Hertzendorf, Mark N. Game theory model of celebrity endorsements 50 p. (OCoLC)35115922
Gpo Item No.
0535-A-10 (online)
Sudoc No.
FT 1.37/2:211/996
Available items only
