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Hertzendorf Mark N
1
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A game theory model of celebrity endorsements


Hertzendorf, Mark N.
Washington, DC : Federal Trade Commission, Bureau of Economics, [1996] 1996

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 Axe Federal Documents Online  FT 1.37/2:211/996    ---  Available
2
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Price competition and advertising signals signaling by competing senders


Hertzendorf, Mark N.
[Washington, D.C. : Bureau of Economics, Federal Trade Commission, 1999] 1999

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 Axe Federal Documents Online  FT 1.37/2:223    ---  Available
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