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Author Heyman, Jay H., 1939-

Title All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.

Imprint Hoboken, N.J. : Wiley, c2008.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xxix, 236 p.
Note Includes index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing.
Advertising.
Small business marketing.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780470237915 (cloth)
0470237910 (cloth)

 
    
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