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Author
Holmes, Andrew, 1965-
Title
Commoditization and the strategic response [electronic resource] / by Andrew Holmes.
Imprint
Hants, England ; Burlington, VT : Ashgate Pub., c2008.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xviii, 223 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Commercial products.
Consumption (Economics)
Management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780566087431 (alk. paper)
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