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Title
Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley.
Imprint
Bradford, England : Emerald Group Publishing, c2002.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
211 p.
Series
European journal of marketing ; v.36, no. 9/10
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing.
Service industries -- Marketing.
Genre/Form
Electronic books.
Added Author
Gray, Brendan J.
Hooley, Graham J.
ProQuest (Firm)
ISBN
0861767411
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