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Author
Hopkins, Phil, 1958- author.
Title
Mass moralizing : marketing and moral storytelling / Phil Hopkins.
Publication Info.
Lanham, Maryland : Lexington Books, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (259 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Mass media -- Moral and ethical aspects.
Communication -- Moral and ethical aspects.
Marketing.
Genre/Form
Electronic books.
Other Form:
Print version: Hopkins, Phil, 1958- Mass moralizing : marketing and moral storytelling. Lanham, Maryland : Lexington Books, c2015 ix, 247 pages 9780739188514 2015000455
ISBN
9780739188514
9780739188521 (electronic bk.)
Available items only
