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Author
Howard, John A.
Title
The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.
Imprint
New York : Wiley, c1969.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 H834t
---
Available
Description
xv, 458 p. : ill. ; 23 cm.
Series
The Wiley marketing series
Bibliography
Bibliography: p. 421-449.
Subject
Consumer behavior.
Added Author
Sheth, Jagdish N.
ISBN
0471416576
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