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Electronic Book
Author Hyslop, Maitland.

Title Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop.

Publication Info. Burlington : Gower, [2014]
2014

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (362 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Contents List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.
Note Description based on print version record.
Subject Marketing -- Management.
Strategic planning.
Equality.
Genre/Form Electronic books.
Other Form: Print version: Hyslop, Maitland. Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare. Burlington : Gower, [2014] xiv, 345 pages 9781472416049 (DLC) 2013026260
ISBN 9781472416049 (hardback)
9781472416056 (electronic bk.)

 
    
Available items only