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Author Imms, Mike.

Title An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut.

Imprint London ; Thousand Oaks, CA : Sage, 2002.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xv, 136 p.
Series Qualitative market research ; 1
Bibliography Includes bibliographical references (p. [130]-132) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing research.
Qualitative research.
Genre/Form Electronic books.
Added Author Ereaut, Gill.
ProQuest (Firm)
Added Title Qualitative market research
Market research
ISBN 9781412906876

Available items only