Description |
x, 251 p. ; 24 cm. |
Note |
Includes indexes. |
Summary |
This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description. |
Contents |
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. |
Subject |
Blogs.
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Business communication.
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Internet -- Social aspects.
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Added Author |
Israel, Shel, 1944-
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ISBN |
047174719X (cloth) |
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9780471747192 |
Standard No. |
NLGGC 28799788X |
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IG# 047174719X |
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YDXCP 2250863 |
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NZ1 10491915 |
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AU@ 000028579812 |
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