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Electronic Book

Author

J., Tatiana Soto.

Title Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.

Imprint

Hamburg : Diplomica Verlag, 2008.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	v, 97 p. : col. ill.
Note	Cover title.
Thesis	Zugl. Fachhochschule Osnabruck, Osnabruck, Deutschland, MA-Thesis/Master, 2007.
Bibliography	Includes bibliographical references.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Branding (Marketing)
	Brand name products -- Valuation.
	Corporate image.
Genre/Form	Electronic books.
Added Author	ProQuest (Firm)
ISBN	9783836658720
	9783836608725 (electronic bk.)