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Title
Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.
Imprint
Hoboken, NJ : Wiley, 2010.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xix, 426 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing.
Industrial management.
Genre/Form
Electronic books.
Added Author
Tybout, Alice M.
Calder, Bobby J.
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
ISBN
9780470580141 (hardback)
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