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Title Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.

Imprint Hoboken, NJ : Wiley, 2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 2nd ed.
Description xix, 426 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing.
Industrial management.
Genre/Form Electronic books.
Added Author Tybout, Alice M.
Calder, Bobby J.
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
ISBN 9780470580141 (hardback)

 
    
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