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Author J., Tatiana Soto.

Title Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.

Imprint Hamburg : Diplomica Verlag, 2008.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description v, 97 p. : col. ill.
Note Cover title.
Thesis Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Branding (Marketing)
Brand name products -- Valuation.
Corporate image.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9783836658720
9783836608725 (e-book)

 
    
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