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Title Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.

Publication Info. [Bradford, England] : Emerald Group Publishing Limited, 2016.
2016

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (229 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series European Journal of Marketing, 0309-0566 ; Volume 50 Number 12
Bibliography Includes bibliographical references at the end of each chapters.
Note Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
Subject Marketing -- Periodicals.
Genre/Form Electronic books.
Added Author Rudd, John, editor.
Jaakkola, Matti, editor.
Marshall, Greg W., editor.
Other Form: Print version: Strategic marketing : new horizons in theory and research. [Bradford, England] : Emerald Group Publishing Limited, c2016 approximately 229 pages European Journal of Marketing ; Volume 50 Number 12 9781787142367
ISBN 9781787142367
9781787142374 (e-book)

 
    
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